Here, Justin Schroeder, senior executive director of Global Marketing and Design at PCI Pharma Services, looks at patient centricity in pharmaceuticals and how it may help with medication adherence.
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There has been considerable discussion about the concept of patient centricity in the pharmaceutical community. The industry has taken a collective pause in an effort to re-evaluate and rethink longstanding approaches to drug development and commercialisation, with attention being recalibrated on the ultimate goal; making it easier for the patient to reach improved health outcomes.