To address the growing gap between how healthcare professionals want to receive information and what can be provided, the world’s largest pharma companies have collaborated to simplify digital engagement. Jan van den Burg, vice president, commercial strategy, Europe, Veeva Systems tells us more…
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Today, there are greater expectations among healthcare professionals (HCPs) for digital engagement with life sciences companies. However, despite the rise of digital in life sciences, the ability for organisations to provide the right information to doctors quickly and effectively remains a challenge.