Troy Walker, Smartflow account executive at Loftware looks at how digital artwork management systems can help streamline processes for pharmaceutical packaging suppliers.
For a global pharmaceuticals manufacturer, packaging is mission-critical. After all, without it, drugs don’t move. In the tightly-regulated market for prescription and over-the-counter drugs, the accuracy and ability to manage the ever-growing quantity of content that needs to fit on a label is paramount. Pharmaceutical manufacturers must comply with the increasing number of global and regional regulations, which adds levels of complexity to the process of managing labelling. Labelling errors can result in costly recalls and significant fines, as well as damage to the company’s brand and reputation.
For all these reasons, plus the need to meet various supply chain deadlines and factor in brand and translation requirements, developing new packaging artwork for a new drug or treatment can be a complex process.