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Counting the cost of mHealth apps: Looking at where the money goes

As the average cost of development of an mHealth app increases to $425,000, Markus Pohl from Research2Guidance breaks down where this money goes…

Counting the cost of mHealth apps: Looking at where the money goes
Published: | 6 min read

There is a massive increase in mHealth app development costs. Today the average mHealth app costs $425,000 to develop until launch, with 47% of the costs outsourced externally on development and 11% outsourced externally on marketing. In this online exclusive, Markus Pohl, co-founder & research director at Research2Guidance tells us more…

mHealth

It costs $425,000 today to develop a mobile health app. $425,000 are just the average expenditures including internal and external development costs as well as marketing costs. The expenditures don’t include maintenance or follow-up development costs after launch.

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