The global drive for sustainability is impossible to ignore. It plays an increasingly noticeable role in the way each of us lives our lives, from the cars we drive to the food we eat. And, while the health of patients is still the number one priority for the industry, now is the time for pharma companies to seize this vital moment and prioritise the health of the planet, too.
The Packaging and Packaging Waste Regulation (PPWR) proposal published by the EC on 30th November last year is set to shake up pharma packaging and once approved in its final version will be phased in from 2025. While there will likely be some amendments as the proposal makes its way into the statute books, the substance of the proposals is expected to remain the same. This means many core aspects of pharmaceutical packaging will fall within the scope of sustainability legislation for the first time.