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How to tackle innovation in pharma head on

Federico Piutti, innovation manager at Bormioli Pharma details how prototyping can help the pharma industry push forward with new innovation models.

How to tackle innovation in pharma head on
Published: | 3 min read

Federico Piutti, innovation manager at Bormioli Pharma details how prototyping can help the pharma industry push forward with new innovation models.

Creative brain

The pharma industry is pushing forward on product innovation faster than ever before. The development of new, innovative drug formulations implies a new challenge for the supply chain, in particular pharma packaging manufacturers.

To keep up the pace of innovation, packaging companies are required to accelerate their innovation processes, redesigning brand new approaches able to optimise internal and external capabilities.

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