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Counterfeiting and diversion plague every industry, and no brand is immune to the health and livelihood risks posed. The international trade in counterfeit and pirated goods made up roughly 2.5 percent of world trade in 2019, while fake goods accounted for up to 5.8 percent of all imports into the European Union. These figures will undoubtedly increase in the coming years. This persistent threat affects manufacturers, retailers and consumers across global markets.