Mark Gregory, chief pharmacy officer for Pleio, focuses on pharmacy services as a component of healthcare delivery, and the power of the human connection in optimising pharmacy’s digital transformation.
Key insights:
- It is important for pharmacies to select partners who share their commitment to the human connection and empathic care as essential complements of digital transformation.
- Peer support increases patient loyalty and retention, which leads to improved medication adherence, long term script growth, and increased revenue.
- Digital technology that supports empathic care gives pharmacies a decisive advantage to elevate patient care and pharmacy performance.
Consumer reliance on digital technology has increased dramatically over the past two years. Despite significant negative health effects of pandemic-induced isolation, consumers generally found digital experiences convenient and effective. Today, consumers expect the same convenient, effective digital experiences in all aspects of their lives, including healthcare.