Rich Quelch, global head of marketing, Origin looks at the barriers to adoption of sustainable packaging alternatives in pharma and how the industry is working to overcome them.
Key insights:
- The industry has been working hard to reduce the environmental impact of its packaging, including through “light weighting”, reusable and recyclable designs and limiting the use of complex and mixed packaging materials.
- With cross-industry collaboration, investment in research and development, and a switch in focus to the entire lifecycle of packaging, pharma can become more sustainable.
- Adopting a Quality by Design (QbD) approach is helping manufacturers minimise waste, degradation and contamination from substandard or poorly designed packaging.
- 3D visualisation and printing technologies are also supporting manufacturers to meet their waste prevention strategies and increase efficiency.
Consumers are quick to judge a brand’s sustainability credentials on its packaging. After all, it’s often the first interaction a person has with the product.