Suzanne Ward, senior director of medical strategy at Boston Scientific, examines supply chains in 2020 and why patients should be aware of what's really in the medicines they take.
Medicines
If you want to see the future of medicine in the US, check out Trader Joe’s, or even Whole Foods in that country.
Trader Joe’s aisles are lined with store brand grocery products that many people are very happy to buy at a premium compared to generic options. Prior to their acquisition by Amazon, Whole Foods was sometimes called “Whole Paycheck,” but here again shoppers showed a willingness to pay a premium for groceries that they deemed of higher quality based on sourcing or ingredients.