After Merck announced the launch of a beta version of M-Trust™, a secure cyber-physical trust platform, created to help solve the growing issues of product safety, traceability and counterfeiting, EPM asked James Kugler, CEO of EMD Digital and chief digital officer, Merck some follow-ups questions to learn more.
1. How does the platform differentiate itself from existing traceability and quality assurance solutions?
The M-Trust platform is a first-to-market, secure cyber-physical trust platform that enables organisations to improve product quality and authenticity across their value chains by immutably linking the physical and digital worlds.