The pathway to value: walking in your customers' shoes

The pathway to value: walking in your customers’ shoes

The pathway to value: walking in your customers’ shoes David Southern, managing director, Spirit Access, discusses how a more patient-focused pathway to designing services is more likely the successful one and how companies can achieve this.

David Southern, managing director, Spirit Access, discusses how a more patient-focused pathway to designing services is more likely the successful one and how companies can achieve this.

Shoes

In the era of value-based healthcare, where Sustainability and Transformation Partnerships (STPs) in England are striving to reduce unwarranted variation in care, there is little doubt that the commercial models of UK pharma companies need to change.

The pathway to value: walking in your customers’ shoes

Shoes

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