Alan Payne, CIO at Sensyne Health discusses how greater access to data is key for achieving personalised medicine.
Data
We live in an age where personalised experiences are now both expected and commonplace. From Spotify suggesting playlists based on our music choices, Netflix giving us a recommend list of movies to watch and online retail stores pushing adverts linked to our last purchase. We take for granted our preferences to not just be taken into consideration but remembered and used to tailor the services we receive. My Amazon purchases increase is a reflection of this!
It’s the same story when it comes to the way we care for ourselves. With wearable devices such as fitness trackers continuing to grow in popularity, interrogating our heart rate and activity levels is simple, and we can use the information to inform how we eat, sleep and exercise. Beyond that, an Apple Watch can even provide its wearer with an ECG heart report at the push of a button.