Pavel Klymenko, head of omnichannel excellence at Viseven, discusses his opinion on the best approaches to communication in pharma.
There is no question that communication with healthcare professionals remains a priority for the pharmaceutical and life sciences industry these days. Many organisations continue to adopt more digital tools and channels to increase efficiency.
As some of you likely saw several years ago, the industry experienced the advent of mobile apps; then, remote conferencing and detailing became a must. Social media and messenger campaigns have become the “New World” to discover. There is one notable peculiarity, though.