In this online exclusive, FutureLink Munich speaker, Dr Andrew Rut, CEO and founder of MyMeds&Me, discusses how serialised medicine will revolutionise patient safety and engagement as well as adverse event reporting in the coming years.
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Much of the discussion around serialisation and the Falsified Medicines Directive (FMD) has been focused on the challenges of implementing a compliant solution, few however are talking about the immense scope of serialised medicine and what it could mean for patients.