Today’s pharma industry is suffering a crisis of trust, say Bart Sayle and Nick Hawker, The Breakthrough Group. They discuss creating a culture of trust and breakthrough in the industry.
Pharma is grappling with a variety of issues that are affecting the industry’s performance and value and require an adjustment to the traditional business model. To thrive in this new environment top leaders will not only have to develop innovative patient-centered models, they will also need to achieve enterprise-wide culture change and facilitate breakthrough innovation.