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# Veeva Summit showcases AI and data innovations advancing agentic commercial
- URL: https://www.pharmamanufacturingiq.com/veeva-summit-showcases-ai-and-data-innovations-advancing-agentic-commercial/
- Published: 2026-11-02T14:00:00.000Z
- Updated: 2026-11-02T14:00:00.000Z
- Author: Olivia Friett
- Tags: Robotics & Automation, News, AI

[**Veeva Systems**](https://www.veeva.com/eu/?ref=pharmamanufacturingiq.com) **has announced that leaders from AstraZeneca, Bristol Myers Squibb, Grünenthal, Novo, Roche, and UCB are among those who will share strategies for driving commercial and medical excellence at** [**Veeva Commercial Summit, Europe**](https://www.veeva.com/eu/events/commercial-summit-europe/overview/?ref=pharmamanufacturingiq.com)**, 18–19 November in Copenhagen, Denmark.**

Attendees will hear how industry-specific AI is enabling sales, marketing, and medical teams to improve customer engagement, uncover valuable insights, and accelerate compliant content delivery. Veeva will showcase how field and digital interactions can become Commercial Evidence, helping biopharmas better understand HCP and patient needs and improve treatment outcomes.

As one of Europe's largest gatherings of life sciences leaders, Veeva Commercial Summit brings together 1,200+ industry experts. More than 100 sessions will highlight customer success and AI innovations with [Commercial Cloud](https://www.veeva.com/eu/products/commercial-cloud/?ref=pharmamanufacturingiq.com) and [Data Cloud](https://www.veeva.com/eu/products/data-cloud/?ref=pharmamanufacturingiq.com), including:

**Unlocking new capabilities with Agentic Commercial**

- **Grünenthal** and **Roche** scaling agentic customer engagement to deliver connected HCP journeys across field, digital, and events
- **GSK** and **other leading biopharmas** enabling a more intelligent, personalized HCP experience with agentic CRM
- **BeOne Medicines** using insights from conversational AI on brand sites to identify and address treatment barriers for HCPs and patients
- **Bristol Myers Squibb** speeding promotional content approvals and increasing productivity with agentic MLR

**Building the data foundation for AI**

- **AstraZeneca** leveraging HCP access data to improve field targeting for sales growth
- **Bayer** and **Servier** building a trusted global data foundation to scale AI and enable better decision-making across markets

**Delivering greater medical impact to improve patient outcomes**

- **Biogen**, **UCB,** and **another leading biopharma** turning medical insights into action to improve decision-making and patient outcomes
- **Bayer**, **Novo,** and **One MSL** exploring how rising HCP use of AI is reshaping scientific engagement strategies

“The pace of innovation across life sciences is accelerating, with AI creating new opportunities for more meaningful, timely engagement with HCPs and patients,” said Chris Moore, president of Veeva Europe. “Veeva Summit brings together a community of leaders to share learnings and ideas as the industry advances toward an Agentic Commercial model.”

The event is open exclusively to life sciences professionals, who can register at [veeva.com/eu/Summit](http://veeva.com/eu/Summit?ref=pharmamanufacturingiq.com).