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What global pharma companies get wrong about Eastern Europe

Mark Woolf, chief operating officer, COREX After 14 years of managing pharma logistics exclusively in CIS and Eastern European markets, Mark Woolf, COO of COREX, has seen the same misconceptions trip up Western pharma companies time and again.

What global pharma companies get wrong about Eastern Europe
Published: | 4 min read

After 14 years of managing pharmaceutical logistics exclusively in CIS and Eastern European markets, Mark Woolf, COO of COREX, has seen the same misconceptions trip up Western pharma companies time and again. 

Shutterstock - Jakub Krechowicz

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