As Europe's dedicated packaging and drug delivery event, Pharmapack plays host to some of the biggest players in the industry and acts as an indication of the trending topics that will occur throughout the year. This year, Reece Armstrong caught up with Silvia Forroova, event director of Pharmapack to discuss why the show has grown so much and what to expect from the industry in 2019.
Paris skyline
The meeting takes place outside of one the venue’s conference rooms, situated a few stories up and boasting an impressive view of Paris, the Eiffel Tower clearly visible. Being 11.30am the show has barely begun, but already the show floor is packed and stands are streaming with visitors. Forroova begins by commenting on the success of the show and why it is expanding at such a rate.
“It’s actually expanding because of how the markets are developing. If we think about the pharma market in terms of innovation; what is happening when it comes to serialisation, biological drugs, containment, the technology being used in wearable devices, and pre-filled syringes are a huge topic as well. All of these factors are trying to minimise healthcare costs more so than ever before,” Forroova says.